The visuals were all meant to be clean yet edgy to target the right crowd. The inspiration came from my need to try on the “Pentagram style.”

This restaurant and bar is completely self conceptualized. My vision for this came from what it would look like if you could book your favorite bartenders for parties. But more importantly, I also wondered if it was possible to create a “hyped” brand out of a classy restaurant – and if “hype” and “class” can co-exist.